Hundreds of thousands of people commute to work each day, passing your billboards, and they could be listening to your broadcast right now!
So what is the more effective way to sell a Cadillac, putting advertisements on the radio or plastering them on a billboard? A new campaign by Caddy confounds that question by combining radio and billboard advertising into a single medium. The automaker has erected billboards in 14 U.S.cities including Houston that transmit a radio signal to cars passing by.
Consider it the latest wave in billboard advertising. As commuter traffic increasingly grinds to a halt, the $2 billion-plus billboard industry naturally looks to position itself as the advertising medium that all eyes are upon. - American Demographics
- It is a Low power, high efficiency radio transmitter that is located on, and broadcasting directly from, your billboards and signs.
- Connected by cellular technology to our offices in Los Angeles, where fun effective radio spots are produced by our talented writers and recording artists. Or, you can provide the spots.
And, the media will appreciate the opportunity to report on your new, highly effective RadioBillboards!